Complete Presentation of Geneva Watch Days 2025

Geneva Watch Days 2025 is the must-attend watchmaking event of the fall, taking place from September 4 to 7, 2025, at the Rotonde du Mont-Blanc in the heart of Geneva. Founded in 2020 by six prestigious brands – Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie., and MB&F – this event has quickly established itself as a key gathering for enthusiasts, collectors, industry professionals, and media.

A Unique and Open Concept

Geneva Watch Days stands out with its decentralized and welcoming format. Brands showcase their latest creations both in a central pavilion, freely accessible to the public, and in their own showrooms, boutiques, or partner hotels throughout the city. This setup encourages direct interaction, discovery, and a relaxed, festive atmosphere, all set against the iconic Jet d’Eau backdrop.

What’s New in 2025: The Incubator

For its 6th edition, Geneva Watch Days introduces the “Access Contributor – The Incubator” category. This new space is dedicated to small, independent, and creative watch brands that often face budget constraints. The goal is to increase their visibility and enhance the event’s diversity and innovation.

Program and Activities

• Exhibitions and Launches: Over 50 renowned and independent brands will present their latest creations and exceptional pieces.

• Free Guided Tours: Experts certified by the Fondation de la Haute Horlogerie (FHH) will offer daily guided tours, covering the central pavilion, showrooms, and the “Watches and Talents” exhibition at the FHH.

• Symposiums and Conferences: Every afternoon, roundtables and panels will bring together international experts to discuss major watchmaking topics. These sessions are open to all and will take place in the new “Glass Box” next to the pavilion.

• Watch Reviews & Quiz Brunch: Daily presentations of new models, watch knowledge quizzes, and convivial moments will enliven each day.

• Charity Auction: Following the success of 2024 (CHF 108,000 raised for the “Pierre Amstutz Fund”), a new charity auction will support watchmaking education and the next generation of talent.

An Event Open to All

Geneva Watch Days is free and open to everyone: professionals, collectors, enthusiasts, and the general public. In 2024, nearly 14,000 visitors discovered over 100 exceptional timepieces, demonstrating the event’s growing popularity.

Support and Partners

The event is supported by the City and State of Geneva, the Geneva Chamber of Commerce, Industry and Services (CCIG), the Fondation de la Haute Horlogerie (FHH), the Grand Prix d’Horlogerie de Genève (GPHG), Geneva Tourism, and media partner GMT.

Geneva Watch Days 2025 is the premier watchmaking event of the fall, combining tradition, innovation, and openness. Whether you are a collector, enthusiast, or professional, don’t miss this unique experience in the heart of Geneva from September 4 to 7, 2025.