Grand Seiko and Watches of Switzerland invite you to explore a collaborative pop-up boutique experience in Soho, New York. This official Grand Seiko Boutique is a unique concept and is inspired by “The Nature of Time,” Japan’s magnificent season of spring and the fleeting beauty of the sakura. Based on the ancient Japanese philosophy of mono no aware – appreciate the beauty of ephemeral things – sakura season inspires celebration as well as contemplation.